How can I promote my Airbnb listing?
Simple! Here is a list of ways to market your online Airbnb listing for major search engines like Google and Bing as well other social media platforms like Facebook, Twitter and Linkedin.
1. Use well known search keywords in your title and description.
2. Connect your Airbnb listing with social media.
3. Set yourself out from the crowd.
Take a look at what other hosts in your area are charging and use a similar price model. But, here is the key; differentiate yourself by illustrating your listing as different. This could include free access to additional amenities, internet, games, videos, bicycles and surfboards. It may also include negotiating discount vouchers with local eateries, pubs or clubs. Theme your room and decorate it to be a place to getaway from the normal rat race. People want to stay somewhere different from what they are used to at home.
4. Use a professional photographer for your Airbnb listing!
Image is everything! Generally speaking, listings with beautiful photos attract more views, more interest and more bookings, so…. the best strategy is to invest time & money into your photos.
High-resolution photographs that showcase your space is the key to making your listing appealing to guests within the Airbnb community. Try to include the bedroom, common area, kitchen, building, views and lifestyle settings including home baked dinners or a hearty breakfast at the dinning table. Don’t forget to take a photo of the local parks, beaches, cafes or attractions.
Just like the normal property market, a professional photographer is the key marketing tool!
|Before: Nikon CoolPix S6800 digital camera with flash After: Crying Out Loud|