Here is a list of ways to market your online Airbnb listing for major search engines like Google and Bing as well other social media platforms like Facebook, Twitter, Instagram and LinkedIn.
1. Use well known search keywords in your title and description.
Common search terms would include the city or area like Sydney, Northern Beaches, The Rocks, Manly or Bondi. Mention any nearby tourist attractions or landmarks such as Sydney Harbour, The Quay, The Opera House or Darling Harbour. Don’t forget to mention major events like the Sydney Vivid Festival, Festival of Sydney, New Years, Sydney Gay & Lesbian Mardi gras and the likes. These are then indexed by Search engines and can also be found on social media platforms when searching for accomodation around landmarks or during special events.
2. Connect your Airbnb listing with social media.
3. Set yourself out from the crowd.
Take a look at what other hosts in your area are charging and use a similar price model. But, here is the key; differentiate yourself by illustrating your listing as different. This could include free access to additional amenities, internet, games, videos, bicycles and surfboards. It may also include negotiating discount vouchers with local eateries, pubs or clubs. Theme your room and decorate it to be a place to getaway from the normal rat race they currently live in. People want to stay somewhere different from what they are used to at home.
4. Use a professional photographer for your Airbnb listing!
Image is everything! Generally speaking, listings with beautiful photos attract more views, more interest and more bookings, so…. the best strategy is to invest time & money into your photos.
High-resolution photographs that showcase your space is the key to making your listing appeal to guests within the Airbnb community. Try to include the bedroom, common area, kitchen, building, views and lifestyle settings including home baked dinners or a hearty breakfast at the dinning table. Don’t forget to take a photo of the local parks, beaches, cafes or attractions.
Another advanced selling feature maybe to use Dusk or Twilight photography which showcases sunsets and the play of lighting on the property – perhaps best achieved by a professional photographer.
A professional photographer is your key marketing tool!
Before: Nikon CoolPix S6800 digital camera with flash After: Crying Out Loud
